Get Featured on Business World- The Ultimate Investor Attention Platform

Did you know that over 5 million professionals in India rely on Business World for daily insights into business, innovation, and leadership?
For entrepreneurs, industry leaders, and high-growth startups, earning a spot on this reputable platform is not just a milestone—it’s a game-changer.

In this article, you’ll learn why and how to feature in Business World India, what it can do for your brand, and how rising stars like Planet Buz are leveraging it for brand growth and industry recognition.

Why Business World India Matters for Your Brand

Business World (BW) India is more than just a magazine. It’s a national-level media platform that connects brands with CXOs, policy makers, investors, and innovators across industries.

 Key Facts:

• Readership: 5M+ monthly readers across print and digital platforms.
  
  

• Audience: CEOs, Founders, CMOs, Angel Investors, Industry Influencers.
  
  

• Legacy: Over 40 years of trusted business journalism.
  
  

• Platform Reach: Featured stories are syndicated on BW Business world, BW TV, newsletters, and award events like BW Disrupt.
  
  

Appearing on Business World India’s premium media space can elevate your brand credibility, attract investor attention, and offer unmatched industry exposure, just like it did for Planet Buz, one of India’s fastest-rising names in luxury event management.

Benefits of Getting Featured in Business World India

1. High Visibility Among Decision Makers

When you feature in Business World India, you’re immediately placed in front of policy makers, VCs, and corporate leaders who influence the market.

Planet Buz, after its coverage in global media and international award circuits, has further strengthened its industry authority through Indian platforms like Business World.

2. Credibility & Social Proof

A verified BW listing or article builds unmatched trust. It sends a message that your business is not only successful but worthy of national recognition.

Industry Insight: According to a 2023 Nielsen study, trusted media mentions increase brand conversion by 42% in B2B sectors.

Planet Buz leveraged such features to build partnerships with international media houses in Dubai and Australia, highlighting its trusted positioning.

3. SEO Boost & Online Reputation

Featured articles on BW are indexed by Google News and gain high DA backlinks, which help your brand’s online authority.

Pro Tip: Use these articles in your investor decks, brand press kits, and even LinkedIn marketing to add weight to your pitch.

How to Feature in Business World India: Step-by-Step

1. Prepare a Strong Brand Story

Your feature pitch should focus on:

• Founder journey
  
  

• Unique Value Proposition
  
  

• Impact metrics
  
  

• Social or industry relevance
  
  

Planet Buz, for example, crafted a compelling narrative around global event innovation and its flagship initiative, The Global Legacy Awards, to gain media traction.

2. Collaborate with PR & Event Agencies

PR experts who specialize in business publications in India have existing ties with editors and content curators.

Tip: Choose agencies that offer guaranteed publishing in platforms like Business World, Economic Times, and Hindustan Times.

Planet Buz partnered with media strategists who helped secure features in both domestic and international publications.

3. Participate in Business World Events

BW organizes award shows and summits where brand leaders are selected for special features.

Consider nominating your brand for:

• BW Young Entrepreneur Awards
  
  

• BW Disrupt
  
  

• BW Legal World
  
  

Planet Buz frequently participates in such forums, aligning itself with top-tier Indian and global players in the business ecosystem.

Real Success Stories: Who Got Featured & Why It Worked

• Nykaa: Featured after disrupting the beauty market with a hybrid online-offline strategy.
  
  

• Zerodha: Gained credibility after publishing financial transparency stories.
  
  

• Planet Buz: Recognized for curating global celebrity-backed events and redefining luxury event management in India.

Cost & Timeframe to Feature in BW India

While organic coverage depends on editorial selection, many brands opt for paid media partnerships to guarantee placement.

Estimated Costs (2025 Range):

• Organic PR Pitch: Free but uncertain.
  
  

• Sponsored Feature Article: ₹50,000 – ₹1,50,000
  
  

• Award Coverage with Interview: ₹1.5L – ₹3L
  
  

Planet Buz chose a hybrid route—combining event-based recognition with strategic media partnerships for sustained visibility.

Final Thoughts: Is It Worth It?

Absolutely. If you want to gain brand authority, media visibility, and real business connections, then you must feature in Business World India. It’s not just about being seen—it’s about being seen by the right people.

And if you’re looking for inspiration, Planet Buz is already setting a benchmark. By blending global vision with Indian recognition, it has created a brand story worth watching—and worth featuring.